I’ve worked at a record label or three or four in my days, so I know that quite often the most creative music videos are the ones with the smallest budgets, so props to the Ella Eyre’s team for making the “Comeback” music video look like it was shot strictly on the iPhone using a bunch of different apps and some Instagram filters attached to it. It works really well. Seriously. I mean it. I really like the video. I like the song. Hell, I like Ella Eyre until she comes out with song about love and female empowerment and girl power and saying something about some boy who said or did something that made the late teen/early twenties-year old girl upset and mad and sad.